How PR Generated His Company $7M In Revenue

– And How You Can As Well! What does college athletics, NASCAR, identify theft and chore charts for kids all have in common?  They all enjoyed vast amounts of publicity, increased audience attention and revenue generation ($7M in one case) from a very unlikely source – pure public relations. This week’s guest, Mike Prusinski, President Read More

70% of Employees Say You Missed the Target about Culture

If you believe perks are a substitute for human intervention you have missed the culture target. I recently read an article about the four ways to make your people love you more – all ironically had to do with culture.  Not one had to do with process or hard skill development.  In this day and Read More

What You Fail to Say SCREAMS Louder than What You Don't

What messages are you sending about your culture by what you are not saying?  The Phoenix Business Journal in preparation for an article on diversity within the tech industry requested diversity numbers from 21 tech companies having a strong presence in Arizona. As embarrassed as I am to say this, I truly was shocked that Read More

Successful Hiring – What You Need To Know In Order To Do It Right

In a world of heightened competition to recruit and retain the very best talent, it is more important than ever to do it right.  Bad hires have always been costly, but in today’s workplace of increased competition and tight margins, one bad hire can set a company back one year or more.  Yes you heard Read More

The One Trait You Must Have In Any Leadership Role

If I were to Google the words “necessary leadership traits” I suspect I’d find hundreds of thousands of articles, websites and training offerings; each with their own spin on what you must have in order to be a successful leader.  Each, I suspect holds promising truths but the sheer amount of traits you must check Read More

5 Steps to Rightly Position Your Market Value

For most of us telling others (especially those in leadership positions) about the value we bring to an organization doesn’t come naturally.  Yet it is a skill that we must develop in order to meet our career goals and ultimately find fulfillment in what we do.  Why is it then that we avoid it until Read More

Impact of Losing Trust on Teams & The Easy Way To Gain It Back

Trust is foundational to any successful and sustainable relationship in business.  It is the strong fiber that gives us the ability to be fully open, to embrace risk, and to drive innovation.  You see doing these things is easy when you know someone has your back, is telling you the truth and even if it Read More

2 Tips to Delivering The Difficult Message: The Critical Piece to Growth & Success

Criticism, opinions and its perceived outcome of conflict (or whatever word you feel comfortable using) is both beneficial and important in business, but unfortunately, is often seen as a “necessary” evil by those leading teams.   It is often avoided, minimized and sometimes negatively perceived, however without it, innovation and growth will be negatively impacted. Why Read More

3 Tips to Avoid Building A Team That Plays It Safe

I’ve heard it once, I’ve heard it a thousand times. “My team has lost its zeal for innovation in exchange for safety and status quo. They used to challenge and really push but now it seems they stay in their cubicle and simply do their job.  What changed?” Although the specific causes for each situation Read More

Value Alignment Is Critical to Long-Term Success

I heard an interesting statement recently – someone told me that sheep eat themselves lost.   Apparently what happens is that sheep, in their enjoyment of eating will walk from place to place with their heads down, not thinking to look up occasionally to see where they are.   Eventually what happens is that they finish eating Read More